New sports cars, greater exclusivity, stronger profitability: At its Capital Markets Day, Porsche AG presents its strategy ‘Sportwagenschmiede '35’, which focuses on its medium-term ambitions.
The overarching goal is to strengthen Porsche’s position as one of the most desirable sports car manufacturers. The basis for this is the brand's unique positioning. The company will continue to be guided by its ‘Value over Volume’ principle in the future.
To shape the future of mobility, Porsche continually reimagines technologies. In doing so, the sports car manufacturer measures progress not only by performance, but also by how well it meets its responsibility toward the environment and society.
Porsche actively champions diversity and equal opportunities, and firmly believes that this also serves its interests as a company. Diversity of views leads to new ideas and drives innovation, which makes it a key success factor. Active diversity management creates a better understanding of the market and leads to greater employer attractiveness.
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Do you have questions about your Porsche or service topics? About marketing, advertising or sponsoring? Or general questions? Your Porsche Centre or Porsche Contact will be happy to help you.
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