Ader has been with Porsche since 2001 and most recently headed global marketing at Porsche AG and the European sales region. As Managing Director of Porsche Germany, he succeeds Alexander Pollich, who moved to Shanghai in September 2024 to become President and CEO Porsche China, Hong Kong and Macao. Arthur Willmann will take on the responsibility for global marketing at Porsche AG from May, in addition to his current role as Head of Digital Experience & Data.
"With his many years of experience in marketing and sales, Robert Ader is a top choice to manage Porsche's important home market in Germany," says Becker. "His expertise will help us to further strengthen the Porsche brand in Germany and provide new impetus. I’d like to say a big thank you to CFO Karsten Sohns and COO Thomas Illner, who have shared responsibility for the management of Porsche Germany in recent months."
Ader’s move and the appointment of Becker to the Executive Board of Porsche AG will result in further personnel changes in its sales department: Iryna Kauk will be responsible for the Europe region (excluding Germany) in the future. Kauk most recently headed the Porsche Central and Eastern Europe subsidiary in Prague. She will be succeeded by Michael Kirsch, who has been with Porsche since 2012 and has served as CEO in the Korea, Japan and China markets, among others.
For the past 10 years, Becker oversaw the Overseas and Emerging Markets region. After his appointment to the Porsche Executive Board, he initially continued to run the region on an interim basis. On 1 May, Dr Christiane Zorn will take over responsibility for the region. Zorn was most recently responsible for product strategy at Audi AG.
"I am looking forward to working together in our newly formed unit and am proud to welcome two new colleagues to my management team,” says Becker. “Many different perspectives are coming together and that will further strengthen us. With this structure, we have all the prerequisites to consistently and successfully develop sales and the Porsche brand in the future."
